Meet the new bloom, confident and modern, self-assured and warm, an elegant contradiction of silk and spice. Discover a bouquet of velvety roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Discover a story of contrasts - the old world and the new, the perfect with the imperfect, drama and balance, city and country.

White Rose has its heart in London's Mayfair district, inspired by the creative home of the Floris family. Surrounded by beauty and art, fashion and architecture, this setting forms a natural backdrop for the timeless vibrancy of the fragrance.

This eau de toilette is vegan.

Fragrance notes
HEAD NOTES: Aldehyde | Carnation | Green
HEART NOTES: Iris | Rose | Jasmine | Violet
Base notes: Amber | Musk | Powdery notes

Originally created in the Jermyn Street store of Mr. John Floris in the early 19th century. Floris' fragrance "White Rose" was a favorite of Florence Nightingale, who was sent bottles during her service in the Crimean War. "A Letter from Florence" is still on display in our Jermyn Street store, where it is treasured. It expresses her gratitude to Mr. Floris and her favorite fragrance "White Rose".

Since 2020, Floris has continued its partnership with the Florence Nightingale Foundation as a proud sponsor of their great work. At Floris, we have committed to donating 15% of all sales of White Rose Eau de Toilette 100 ml. By purchasing a bottle of White Rose you are helping to support nurses and midwives across the UK.

"How shall I thank you for the repeated bouquets of beautiful, sweet-smelling roses with which you have cheered my bedside?" - Florence Nightingale

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FLORIS London
Floris London is a traditional British perfume brand that has been producing luxurious fragrances since 1730 and is a purveyor to the British Royal Family. The brand combines classic elegance with finely balanced fragrance compositions made from high-quality ingredients. Famous personalities such as Winston Churchill and Marilyn Monroe were among the supporters of Floris London.